The Three Categories of Selling


The Three Categories of Selling Selling can be classified into three broad categories: Transactional selling Relationship selling Added value selling Transactional Selling Transactional Selling is the simplest way of selling, it is a short-term sale in which the customer already knows what they need, so there is little sales skills or knowledge needed. This strategy is all about selling a short-term solution. Neither the buyer North the seller has much interest in extending the relationship. Transactional selling strategies tend to be more common for a business that offer a fairly generic product, or service, with the [...]